Pinterest Social Media Project: As a group we expected that today's businesses were using Pinterest to drive traffic to their respective websites. We focused our research on the ways that businesses are currently using Pinterest, the potential benefits of marketing on Pinterest, The dangers posed to businesses using Pinterest, and ways for businesses to better use the Pinterest platform in marketing.
Enactus Lets Can Hunger Challenge: Enactus is is a community of student, academic and business leaders committed to using the power of entrepreneurial action to transform lives and shape a better more sustainable world. For the Enactus Lets Can Hunger Challenge my group teamed up with the local Walmart in order to donate a $50 gift card to provide relief to individuals that are trapped in the hunger cycle. We utilized our professional networks in order to do good in our local community.
Google Online Marketing Challenge: For this project we teamed up with a local business to set up an run a Google Adwords campaign for the Google Online Marketing Challenge. Our successful campaign tripled the annual unique visits to the companies' website in just three weeks time.